TikTok, like many other social media platforms, more than anything demonstrates the lack of regulation around smartphone apps and the inability of governments to control or safeguard its usage.
Of course, this is the surface issue (and no less serious), but the real power of apps is the data mining that occurs beneath them—and this has governments worried.
TikTok is owned by a Chinese company, ByteDance, meaning all of the user data it collects could potentially be used by the Chinese Government. This is what sparked US President, Donald Trump, to publicly call for the banning of the app earlier this year out of fear that the widely used social media app is handing over private information of its 800 million users to a foreign government.
Although TikTok isn’t doing anything different to other social media platforms, its recent attention highlights the broader concern about unregulated privacy laws, private companies owning our personal information and the profit-driven design of these apps that put user’s privacy and well being at the back of the line.
So, should we be worried about TikTok? Yes, and no. TikTok knows as much about its users as Facebook, which although shouldn’t surprise us, it should still alarm us.
The documentary currently showing on Netflix titled The Social Dilemma, exposed how pertinent the issue around user information and privacy is as private companies in the digital age truly rule the roost.
If you’re concerned about your online presence, digital risk, detecting data loss, securing identities and reducing the attack surface, we’re here to help. Book a time to chat with us by clicking here